The protocol paper for our baby-friendly community initiative trial in rural Kenya is out! While you may have heard of baby-friendly hospital initiatives to increase breastfeeding, these don’t quite get at one of the key promoters (or barriers) to optimal breastfeeding: the community. This is therefore a novel and potentially very powerful approach to getting more human milk in vulnerable babies! I am delighted to be collaborating with the many excellent scientists on this study, including Prof. Judith Kimiywe at Kenyatta University, Dr. Elizabeth Kimani at the African Population and Health Research Center, and Ms. Betty Samburu, a PhD student at Kenyatta University.